Bed Threads Australia – French Flax Linen, Organic Cotton & Homewares

Bed Threads began its bedroom revolution in 2017 with one French‑flax linen set—and it sold out in under three weeks. Now, still designed in Sydney, the range spans more than 20 bedding colours and includes tableware, bath essentials, loungewear, ceramics, candles, and even candles and cookbooks. Each item is carbon‑neutral, OEKO‑TEX 100 or GOTS‑certified, and packed plastic-free—so your home looks good and your conscience stays clean. They’re all about colour, creativity, and that laidback Australian aesthetic that turns every corner of your home into something to linger in.

Location

Sydney, NSW • Available online nationally and internationally
Website: bedthreads.com.au

The BioHax Take

This isn’t just bedding. It’s a texture-forward lifestyle. Bed Threads is what happens when buttery-soft organic fibres meet a design team that’s very much across the colour wheel. The kind of linen that doesn’t just whisper “relax” — it full-body hugs you into eight hours of actual sleep.

What’s On Offer

Their signature 100% French flax linen is now joined by a newly launched GOTS-certified organic cotton range that doesn’t sacrifice style for sustainability.

Build-Your-Own Bedding Bundles in earthy and jewel tones
Organic cotton sheet sets, duvet covers and pillowcases
Thoughtfully curated homewares (ceramics, books, and art prints)
Bedtime upgrades like sleepwear, robes, and table linen

Who It’s For

The design-forward sleeper who knows the Pantone code of their soul
People who treat their bed like a sanctuary, not just a place to crash
Ethical shoppers who read material labels before price tags
Those who ditched fast fashion and are now coming for fast homewares
Millennials with dinner party energy and adult money

Key Materials

GOTS-Certified Organic Cotton (new range)
100% French Flax Linen
OEKO-TEX® certified dyes and low-impact colour processes
Recycled cardboard packaging and plastic-free shipping

The Sustainability Edge

Bed Threads has been quietly leading the conscious homewares charge since 2017, opting for flax and organic fibres long before it was cool. Their new GOTS-certified organic cotton bedding proves that softness and sustainability don’t have to compete. Orders are shipped plastic-free, and everything is delivered in recyclable packaging. Slow production, timeless colourways, and ethical sourcing round out a brand that truly walks the talk.

Video Credit: Organic Cotton by Bed Threads - There’s nothing routine about bedtime with our all-new range of 100% Organic Cotton. In fact, forget the rules entirely. Reset your space every time you make the bed, in eight striking colours designed to be (re)mixed and matched for a far-from-formulaic bedroom look. ⁠

The Founders

Founded by Genevieve Rosen-Biller, who turned a side hustle into a linen empire by knowing that good design doesn’t need a compromise clause. She started Bed Threads from her home while working full-time, launching the business in 2017 with a single product: a flax linen bedding set in one size and one colour. It grew fast thanks to word-of-mouth, sharp brand design, and a clear gap in the market. Genevieve still oversees creative direction and product development, keeping the focus on thoughtful production, material integrity, and grown-up home style. Every piece is designed in Australia and made with intention — to last, to feel good, and to align with how people actually live.

Frequently Asked Questions

What exactly does Bed Threads make besides bedding?
Everything you actually want to live with—bedding in French flax linen and organic cotton, build‑your‑own bundles, robes, loungewear, throws, ceramics, candles, cushion covers, tableware, bath linens, cookbooks, and even furniture drop‑ins to complete your room.

What makes Bed Threads different from other bedding brands?
Forget flimsy fast-homewares. Bed Threads delivers French flax linen and GOTS-certified organic cotton that feel as good as they look — buttery, breathable, and built to last.

Is linen or cotton better for me?
Depends if you’re into crisp or drapey. Linen is textured, weighty, and effortlessly cool. Cotton is smooth, fresh, and hotel-sheet classic. Both are sustainably dyed and designed for serious sleep.

Why are their colors so lauded?
Because they’re smart as hell. Twenty-plus tones (and counting), curated to let you build your own colour story—acclaimed as having the “best array of colors” by Architectural Digest editors in 2024.

How do I care for my bedding?
Keep it simple: cold or warm gentle cycle, mild detergent, no bleach, and line-dry if you can. Tumble low if you must — just don’t go near dry-cleaning.

What’s the Build-Your-Own Bundle thing?
It’s the original bedding customizer—choose your fabric, size, and colour to assemble exactly what you need. No waste, no compromises.

Is this actually sustainable?
Absolutely. Designed in Sydney, everything is OEKO‑TEX or GOTS-certified, carbon‑neutral, and shipped plastic‑free in recyclable packaging.

Where does Bed Threads ship?
Everywhere worth sleeping. Free shipping across Australia and New Zealand, plus worldwide delivery. Orders are plastic-free and boxed in recyclable packaging.

Any furniture or decor?
Yep. They dropped a tightly curated furniture collection with spot pieces like rattan bedheads, bedside tables, a sideboard, and trays—designed to look intentional, not matchy-matchy.

What if my order arrives damaged or I change my mind?
We’ve got you. Returns are free within 45 days on eligible products. Faulty or damaged? Email the team — they’ll sort it faster than you can say “flax linen.”

Do you offer a warranty?
Yes. Linen ages like fine wine, and we back it with product warranties on all 100% French flax bedding.

Can I bundle and save?
Absolutely. Build-your-own bedding bundles let you mix colours, fabrics, and sizes — and keep your bank account as comfy as your bed.