Location
Sydney, NSW • Available online nationally and internationally
Category
Home • Bedding • Conscious Living
The Vibe
This isn’t just bedding. It’s a texture-forward lifestyle. Bed Threads is what happens when buttery-soft organic fibres meet a design team that’s very much across the colour wheel. The kind of linen that doesn’t just whisper “relax” — it full-body hugs you into eight hours of actual sleep.
What’s On Offer
Their signature 100% French flax linen is now joined by a newly launched GOTS-certified organic cotton range that doesn’t sacrifice style for sustainability.
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Build-Your-Own Bedding Bundles in earthy and jewel tones
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Organic cotton sheet sets, duvet covers and pillowcases
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Thoughtfully curated homewares (ceramics, books, and art prints)
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Bedtime upgrades like sleepwear, robes, and table linen
Who It’s For
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The design-forward sleeper who knows the Pantone code of their soul
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People who treat their bed like a sanctuary, not just a place to crash
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Ethical shoppers who read material labels before price tags
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Those who ditched fast fashion and are now coming for fast homewares
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Millennials with dinner party energy and adult money
Key Materials
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GOTS-Certified Organic Cotton (new range)
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100% French Flax Linen
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OEKO-TEX® certified dyes and low-impact colour processes
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Recycled cardboard packaging and plastic-free shipping
The Sustainability Edge
Bed Threads has been quietly leading the conscious homewares charge since 2017, opting for flax and organic fibres long before it was cool. Their new GOTS-certified organic cotton bedding proves that softness and sustainability don’t have to compete. Orders are shipped plastic-free, and everything is delivered in recyclable packaging. Slow production, timeless colourways, and ethical sourcing round out a brand that truly walks the talk.
The Founders
Founded by Genevieve Rosen-Biller, who turned a side hustle into a linen empire by knowing that good design doesn’t need a compromise clause. She started Bed Threads from her home while working full-time, launching the business in 2017 with a single product: a flax linen bedding set in one size and one colour. It grew fast thanks to word-of-mouth, sharp brand design, and a clear gap in the market. Genevieve still oversees creative direction and product development, keeping the focus on thoughtful production, material integrity, and grown-up home style. Every piece is designed in Australia and made with intention — to last, to feel good, and to align with how people actually live.
Where to Shop
www.bedthreads.com.au
