There is a particular kind of quiet betrayal that happens in the supermarket wipe aisle. Everything looks soft and caring on the outside while hiding the same secret inside plastic fibres imported from halfway across the world ready to live longer in landfill than anybody reading this. Kine refuses to play that game.
Born in South Australia; Kine is Mark’s answer to an everyday product that desperately needed a rethink. His moment of clarity came standing in that aisle staring at packaging that bragged about freshness while hiding the truth about plastic and offshore manufacturing. Why were Australians wiping themselves with something that travelled more than they had that year. So he decided to fix it.
The result is a body cloth made from plant based fibres certified to flush safely gentle enough for sensitive skin and proudly Australian made to cut emissions by more than half. This is the wipe for people who still want convenience but would also like the planet to survive their routines.
Location
Company Name: Kine Australia
Website: kine.com.au
Address: Online only; Australian-owned and Australian-made
Shipping: Ships from South Australia to all Australian addresses
What’s On Offer
Kine wipes are built for real life the version that includes gym bags meetings car seats flights nappy explosions school pickups and the general chaos of being human.
Regular Size Body Cloths twenty five pack
Soft generous and designed for home bathrooms gym bags nappy stations and full body refreshes.
Available in cartons of four or eight packs.
Travel Size Body Cloths ten pack
Compact strong and perfect for handbags backpacks gloveboxes and carry ons.
Available in cartons of ten or bulk cartons of fifty.
All cloths feature:
Plant based fibres
Certified flushable to AS NZS five three two eight
Plastic free cloth biodegradable and compostable
Alcohol free paraben free sulfate free
PH balanced hypoallergenic
Australian made and owned
Why We Love Them
Because most wipes claiming to be eco are still ninety percent plastic with a green leaf printed on the packet. Because Kine does the thing everyone else pretends to do. Because sustainability stops being a slogan and becomes a system that actually works.
These wipes feel good behave well and do not leave a trace behind. A rare and welcome concept in personal care.
Who They’re For
• People upgrading their daily habits
• Parents wanting safer wipes
• Sensitive skin types
• Travellers, commuters, gym goers
• Festival people and emergency-refresh humans
• Anyone who insists on flushing wipes and needs the safest possible option
• Australians who prefer to support local manufacturing
• Households cutting down on plastic without the drama
Key Ingredients
• Plant based fibres
• Aqua
• Chamomilla Recutita (Matricaria) Flower Extract
• Tocopherol Acetate (Vitamin E)
• Jojoba
• Propylene Glycol
• Phenoxyethanol
• Sodium Benzoate
• Potassium Sorbate
• Polysorbate 20
• Citric Acid
Sustainability Snapshot
Kine does not try to greenwash. It builds sustainability into the bones of the product.
• Australian manufacturing reduces emissions by more than 50%
• Certified flushable to the national standard
• Plant based, biodegradable fibres
• No plastic in the cloth
• Short supply chain and full transparency
• Lower carbon footprint than mass-market wipes
• Real, measurable environmental impact
The Founder Story
Mark’s first realisation happened in a supermarket aisle the moment he read the back of a wipe packet he had used for years and realised everything about it made no sense. Imported plastic based wipes soaked in mystery water shipped across the world so people could use them for seconds. His words: “There had to be a better way.”
When asked about the biggest misconception in the industry he said it bluntly. People distrust anything called flushable because the category was a mess years ago. Standards were inconsistent and products caused real plumbing and wastewater problems. But that changed when the official Australian and New Zealand standard was introduced. Kine cloths are certified to that standard meaning they safely disintegrate when used correctly.
On sustainability he is clear. “It is not about a slogan. It is about measurable impact.” At Kine that shows up in materials manufacturing packaging and partner selection. Buzzwords are irrelevant. Proof is everything.
When asked what is next for the brand he explained that growth must be responsible. Kine is developing new product lines including hand and baby wipes that follow the same principles plant based flushable Australian made. Packaging innovations are underway with a focus on lowering footprint not expanding it thoughtlessly.
The misconception he most wants to erase. That all wipes equal landfill. Most wipes are plastic. Kine is not. The cloths are plant based biodegradable and certified flushable. They break down without leaving microplastics behind.
His secret weapon as a small Australian brand competing with global giants. Focus. “We are not chasing the cheapest option. We are chasing quality.” Local production allows complete control and ensures standards remain uncompromised.
How local manufacturing in South Australia changes the sustainability game. In his words “We can see everything. We can improve in real time. It reduces emissions and keeps jobs here. It is transparent. There is nowhere to hide.”
When we asked Mark about the biggest curveball in developing Kine, he didn’t deliver a dramatic meltdown or a product-line horror story. Instead, he gave us something far more telling about how this brand operates.
“It’s been more of a steady grind than any big blow-ups,” he told us. “Ten different things each day, with a long line of small refinements and incredibly competent local partners who help keep everything on track.”
It’s the kind of answer you get from someone who doesn’t rely on theatrics because the work speaks for itself.
FAQs
Are Kine cloths flushable?
Yes certified to AS NZS five three two eight.
Are they plastic free?
Yes the cloth is one hundred percent plant based.
Where are they made?
South Australia.
Are they gentle?
Yes ph balanced hypoallergenic and free from alcohol parabens and sulfates.
Do you offer subscription?
Yes available at checkout.
Shipping?
Five dollars standard ten dollars express free over sixty.
Returns?
Faulty items are refunded or replaced no change of mind returns.
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