There’s festive, and then there’s Wundrful. The world’s first Wundr Store has planted itself on the corner of York and Market Streets, opposite the QVB, and turned Christmas into a walk through film set. Think elf piloted lift to the North Pole, animated reindeer, real actors, and VFX that make adults grin as hard as the kids. This is a next gen theatrical build with forced perspective, set extensions, and CG that keeps the illusion humming from door to door. Tickets are via Ticketmaster, and yes, there’s a free group Santa photo.
Video
Video Credit: Wundr – Wundrful World Of Christmas Promo 90sec - Step into Sydney’s most magical festive experience where snow-filled adventures, elf workshops, and Santa’s North Pole Post Office come alive. Designed for kids and big kids alike, this immersive production transforms Market Street into a North Pole dreamscape.
Location
Address: Wundr Store, 31 Market Street, Sydney NSW 2000
Website: wundr.live
Note: The North Pole Post Office is two doors down on York Street from the Experience entrance.
Dates
Season: Selected days 1 November to 24 December 2025
Hours: Typically daily, 9:30 am to 6:00 pm (check sessions when booking)
Duration: Approximately 50 minutes inside the Experience, plus extra time to write and post your Santa letter at the Post Office
Tickets: ticketmaster.com.au (also at the Box Office in the North Pole Post Office)
Price
Peak pricing
• Adults: 41.50
• Children (3–16): 31.50
• Family Pass (up to 5 tickets, max 2 adults): 31.50 per person
Off peak pricing
• Adults: 37.50
• Children (3–16): 27.50
• Family Pass (up to 5 tickets, max 2 adults): 27.50 per person
Includes: One free printed group Santa photo in a keepsake cardboard frame (extra prints and digital packages available at the Post Office).
Note: Pricing may change. Always check wundr.live or Ticketmaster for the latest.
The BioHax Take
Forget the shopping centre queue and synthetic snow. Wundr builds a lane by lane North Pole that actually moves. Letters zip to sorting, elves tinker in the workshop, Mrs Claus tempts you with warm cookie energy, and Santa signs off the shift. It’s theatre that behaves like a theme ride, with a retail coda for gifts and sugar hits. Kids 3–8 will be starry eyed. You’ll be planning a return lap before you hit Market Street.
Who It’s For
• Parents and grandparents chasing memories over more stuff
• Santa believers aged 3–8 and the young at heart
• Anyone who loves immersive sets and a tidy photo moment
• CBD families looking for easy transport and flexible sessions
What’s On Offer
Seven fully staged zones guide you from Sydney to snowline
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The Wundr Lift
Begin your journey in an elf powered elevator. Conductor Noel lays out the plan as Captain Pinecone zooms you cloud side to the North Pole. -
Enchanted Forest
Step through the Wundr Door into snow capped pines and the Wishing Well on your way to the elves’ domain. -
The Elves’ Workshop
Master Builder Jock McChisel and apprentice Holly demo the toy line and get you prepped for your shift. -
Toy Sorting Station
Letters in, toys out. Pick up a letter, find the matching toy, and drop it at wrapping. Trainee elf status unlocked. -
Mrs Claus’s Kitchen
Hot chocolate vibes and secret treats. She’ll show you what the Big Man likes on Christmas Eve. -
Santa’s Cottage
Settle in for Santa’s origin story and a look at his favourite spot to unwind. -
North Pole Post Office
Wrap it with a group photo with Santa, then write and post your letter. Scan the QR on your Elf Mail envelope to track its journey north.
Visiting Info
Getting there
• Train: Town Hall Station (2 minute walk)
• Light Rail: QVB stop (2 minute walk)
• Bus: Multiple Market Street routes
Parking
• QVB Car Park, 111 York Street
• Wilson Parking, 190–202 Clarence Street
Arrival
• Arrive 5 minutes before your session. Demand is high. Missed sessions may not be accommodated.
Food and drink
• Outside food and beverages are not permitted inside the Experience. Candy Cane Lane treats are available at the Post Office.
Prams and strollers
• Designated stroller parking is provided. Strollers and prams aren’t permitted inside the Experience space for safety.
Contact
• hello@wundr.live
Tickets And Booking
How to buy
• Online via wundr.live or ticketmaster.com.au
• Box Office inside the North Pole Post Office next door
Tip: Book ahead for preferred dates and times.
Frequently Asked Questions
What is Wundrful World Of Christmas
A magical mixed reality walk through experience perfect for 3 to 8 year olds and their grown ups but open to all ages. You will be guided by a cast of animated characters combined with real life actors and interactive theatrical set and scenery on an unforgettable Christmas adventure.
What is The North Pole Post Office
The North Pole Post Office is a branch of Elf Mail’s Postal Service in the heart of Sydney. Write your wish list letter to Santa and track it on its way to the North Pole, free with every ticket. Santa will be there too so once you’ve been through the Experience, have your photo taken with the Man himself. You can also purchase Christmas gifts, decorations and choose from a range of delicious lollies at Candy Cane Lane.
How do I get my free Santa letter pack
To claim your complimentary Santa letter and Elf Mail envelope, simply go to the counter after you’ve picked up your photo and our friendly staff will assist. Don’t forget to scan the QR code on your envelope before you post it in the Elf Mailbox so that you get updates from your Delivery Elf as your letter makes its way to the North Pole.
Will I get to have my photo taken with Santa
Yes, each group of ticket purchasers will have their photo taken with Santa in the North Pole Post Office at the conclusion of the Experience. Each group is entitled to one free print of their photo with Santa in a specially designed cardboard frame. Additional Santa photo prints with your choice of background as well as a digital package are available to purchase at the North Pole Post Office. To claim your free group photo, head to the photo terminal in the North Pole Post Office and scan the QR on the card provided, then collect your print from staff at the retail desk.
Is Wundrful World Of Christmas suitable for children
Absolutely. It’s designed for young Santa believing children aged 3–8, and open to all ages.
What should I wear
Comfortable clothing and walking friendly shoes.
Can I take photos and videos
Yes, personal photography and videography are encouraged. Avoid flash in performance areas.
How long is it and how long should I plan to stay
Approximately 50 minutes. Allow at least 1 hour to include letter writing and browsing the Post Office.
Who can I contact for more information
Email hello@wundr.live
When are the Wundrful World Of Christmas and North Pole Post Office open
Selected days 1 November to 24 December 2025. Click Get Tickets on wundr.live or Ticketmaster to view available sessions.
Is there parking available
Yes, QVB and Wilson car parks nearby. Public transport is recommended due to the central location.
Can I bring my own food and drinks
No outside food or beverages. Candy Cane Lane has sweets and Christmas treats.
Is there pram or stroller parking
Yes, a designated space is provided. Prams and strollers are not permitted within the Experience.
When should I arrive
At least 5 minutes before your allotted session time. Demand is high and missed sessions may not be accommodated.
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Article originally published: 29 October 2025, by Editor
