Bassike

Location

HQ / Head Office: Unit 14, 2 Daydream Street, Warriewood, NSW 2102.
Solar-powered northern‑beach HQ and central warehouse.
Flagship retail stores in Sydney (Avalon, Mosman, Paddington, Strand Arcade, Rosebery Outlet), Melbourne (QV, Armadale), Brisbane (James Street), and Byron Bay.
See website for full store list and additional stockists.

Fashion Type

Women’s Fashion • Men’s Fashion • Luxe Basics • Modern Tailoring • Organic Loungewear

The Vibe

Where Bondi casual meets European minimalism. Bassike turns neutral tones and structured silhouettes into quiet luxury essentials. The kind of clothes that whisper, not shout - but get noticed anyway.

What’s On Offer

Foundational pieces you’ll wear to death (and won’t feel guilty about rebuying).

Organic cotton jersey tees, tanks, and dresses
Relaxed suiting and oversized button-downs
Lounge sets and wide-leg pants in tonal palettes
Gender-neutral wardrobe staples

Who It’s For

Minimalists who don’t want to compromise on ethics
Fashion insiders who dress down to dress up
People whose entire closet could be beige, but in a good way
Bondi locals, architects, and everyone who owns linen sheets
Shoppers who think cost-per-wear is the only math that matters

Key Materials

GOTS-certified organic cotton
Australian merino wool
Plant-based dyes and low-impact finishes
Recycled and responsibly sourced trims

The Sustainability Edge

Bassike’s commitment runs deeper than a compostable swing tag. All garments are made in Australia under Ethical Clothing Australia certification, with transparency across every step, from cotton farm to cutting room. They champion circularity through design-for-longevity, offer lifetime repairs, and prioritise low-impact dyeing and washing processes. Their Byron Bay HQ is solar powered, they’ve eliminated single-use plastics in supply chains, and they publish a public sustainability report annually, because looking good shouldn’t come at the planet’s expense.

The Designers

Founded by Deborah Sams and Mary Lou Ryan, Bassike (pronounced “basic”) started as a luxe tee line and grew into a full ready-to-wear label that shaped modern Australian minimalism. Still independently owned, still ethically made.

Where to Shop

www.bassike.com
In-store: Mosman, Bondi, Paddington, The Galeries (Sydney); Armadale (Melbourne); Byron Bay. Also stocked in select premium retailers.