In a world where wellness is filtered to death, Will Pattinson is out here red-faced, sweaty, and gasping for air — and people can’t stop watching.
The 30-year-old from Molong, NSW, is about to take on a 365-kilometre ultra-endurance challenge this August — one kilometre for every single day he’s been sober. No medals. No brand deals. No hashtag hustle. It’s survival, self-redemption, and a masterclass in what’s now being called “accountable influence.”
Will’s feed isn’t a mood board. It’s a reality check: 4am runs, brutal training blocks, and the mental landmines of recovery. The kind of honesty that makes relapse harder and inspires thousands of strangers to take their own first steps. “I’m not here to perform, I’m here to tell the truth,” he says. “The more honest I am, the harder it is to go backwards.”
The truth is messy. He clawed his way back from a Europe bender that left him 136kg, pre-diabetic, and emotionally wrecked. Early sobriety, he admits, was savage — not about chasing endorphins, but about staying alive.
Now, he’s flipping the script. On August 16, he’ll run 35km and cycle 150km on Day One, then back it up with 30km on foot and another 150km on two wheels the next day. That’s 24 hours of pain, perseverance, and proof that showing up beats showing off.
It’s for the Black Dog Institute, but it’s also for anyone stuck in the loop of addiction, shame, and self-sabotage. This isn’t performance for the sake of engagement. It’s consequence — lived, felt, and shared in real time.
Will’s part of a bigger cultural pivot: creators trading the gloss for grit. Less product, more presence. Less “look at me,” more “come with me.” And right now, Australia’s watching.
Event & Links
Name: 365 K’s for 365 Days
Who: Will Pattinson — endurance athlete, mental health advocate, recovering addict
What: Run and cycle 365 kilometres in 24 hours — one kilometre for each day of sobriety
When: 16–17 August 2025
Where: Molong, NSW and surrounding areas (on road and cycle routes)
Why: To raise funds and awareness for the Black Dog Institute, supporting mental health research and services
How:
-
Day One: 35km run + 150km cycle
-
Day Two: 30km run + 150km cycle
Goal: Inspire those battling addiction and mental health challenges, while raising vital funds for mental health programs
-
TikTok: @willingmotivation95
-
Instagram: @willing_motivation
Donate: 365 K’s for 365 Days — Black Dog Institute Fundraiser
Frequently Asked Questions
What is “accountable influence”?
It’s the shift away from curated perfection toward raw, real-time self-accountability online. Think progress over polish.
Why 365 kilometres?
One kilometre for each day Will has been sober — a symbolic distance representing his recovery journey.
Who benefits from the challenge?
Funds raised go directly to the Black Dog Institute to support mental health research and programs.
Can I join in?
While this challenge is solo, Will encourages supporters to get moving in their own way — run, ride, walk — and share it using his tags.
If you or someone you know needs support
Contact the Black Dog Institute for mental health resources, programs, and professional support:
(02) 9382 4530
www.blackdoginstitute.org.au
If you are in immediate danger, call 000 or go to your nearest emergency department.
Related Reads
-
Gut Health – Explore the root causes behind bloating, mood swings, and digestive fog, minus the clichés. Backed by functional practitioners, recipes, and real talk for real healing.
-
Hormone Intel – Decode what your hormones are really doing—from cortisol chaos to thyroid burnout—and bring them back into balance with natural, no-nonsense solutions.
-
Liver & Candida Health – When gut issues and sluggish liver symptoms collide, this hub offers everything from detox strategies to real-life truths on beating brain fog and bloating.
-
VitaHealth Clinic Bellevue Hill – A concierge functional medicine haven offering genetic mapping, hormone balancing, peptides, and IV therapy—designed for your biochemistry, not generic protocols.
-
Wellness Events – Your go-to guide for Sydney's most energizing wellness happenings—from breathwork and biohacking expos to fun runs and mindful pop-ups. It’s real rest, not burnout.
