The headline everyone’s talking about
When a wellness brand known for pushing boundaries suddenly hits pause, the industry pays attention.
Biov8, widely regarded as Australia’s largest digital health and performance operator, has entered voluntary administration, sparking urgent questions about the future of its clinics, its loyal community, and the broader biohacking movement it helped bring into the mainstream.
Contrary to the instant speculation, this isn’t a financial implosion. Founder Ted McGill confirmed to BioHax Wellness that voluntary administration ultimately resulted in a sale, positioning the business to continue trading and grow under new ownership.
Why it matters
Biov8 has carved out a distinctive position in Australia’s wellness landscape, blending longevity medicine, recovery modalities, and cutting-edge tech with a high-performance aesthetic that resonated with athletes, executives, and wellness insiders alike.
This isn’t just a story about one business; it’s a snapshot of a fast-evolving industry. As wellness operators grow and experiment, the lines between innovation, regulation, and commercial reality are getting sharper.
TGA tightening and a changing industry
All of this is playing out against a backdrop of intensified regulatory attention from the Therapeutic Goods Administration (TGA), which has been steadily tightening its grip on how wellness and longevity operators advertise.
Biov8 underwent a TGA audit and was brought into full compliance on the back end of that process. But McGill says the regulatory landscape has since shifted dramatically, making definitive compliance increasingly difficult to pin down.
“This is one of the hardest industries to navigate,” McGill said. “Even with a good solicitor and full compliance, the TGA’s rules are so loosely defined and open to interpretation that it’s difficult to ever be truly definitive. It’s an unfortunate situation, but Biov8 will continue to operate and help shape this industry, because this is the future of medicine; harnessing the body’s own natural pharmacy and focusing on preventive health to optimise both body and mind.”
The next chapter
While the sale remains private for now (and no, it wasn’t his former business partner), McGill confirmed he’ll continue to be involved in a consulting capacity during the transition period.
McGill has hinted that he intends to remain in the industry, continuing to pave the way for preventative health and help shape its future direction.
This article is intended for news and informational purposes only. It does not constitute medical advice or advertising of therapeutic goods.
Image credit: Spa + Clinic
Article originally published: 9 October 2025, by Editor
